The E-Myth Revisited by Michael E. Gerber
The E-Myth, or the Entrepreneurial Myth, is a concept popularized by Michael E. Gerber in his influential book, “The E-Myth Revisited.” At its core, the E-Myth challenges the common misconception that most small businesses are started by entrepreneurs with a clear vision and a robust business acumen. Instead, Gerber argues that many small business owners...
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