Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz
Starbucks was founded in 1971 in Seattle, Washington, by three partners: Jerry Baldwin, Zev Siegl, and Gordon Bowker. Initially, the company was not a coffee shop but rather a retailer of high-quality coffee beans and equipment. The first store was located in Pike Place Market, a bustling area that attracted both locals and tourists. The...
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